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From Chumoukedima, Nagaland · Est. 2026

Bloom & Spice

Handmade with heart from the hills of Nagaland.

A women-led micro-enterprise crafting two things we love — pure Naga King chilli and pickles that wake up your kitchen, and floral arrangements that bring colour to your home, your gifts, your celebrations.

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Our Story

A small business with a very big "why".

RUTH UNIQS was started by a 28-year-old mother who left school in Class 9 — and decided, years later, that her family of ten deserved a better tomorrow.

She is the proprietor and the public face. But RUTH UNIQS is really seven pairs of hands working together. Her mother sorts the chillies and stirs the pickles. Her siblings pack, label and deliver. Her father carries the brand into church and community circles. Her sister runs the WhatsApp orders and the Instagram feed.

Every jar of chilli powder, every bouquet that leaves the doorstep, carries that household with it. That's what "handmade with heart" actually means to us — not a tagline, but a Tuesday morning in Diphupar.

10
Family Members
7
Hands Crafting
100%
Women-led

The Spice Line Pure Naga chilli · pickles · combos

Naga King chilli (Bhut Jolokia) and Kashmiri chilli — sun-dried, hand-sorted, stone-ground, with no additives. The way our mothers made it, packed for your pantry.

All packs are sealed and labelled. Family recipes. Mustard-oil base for pickles. FSSAI certified.

RUTH UNIQS Naga King Chilli Powder pouch

Naga King Chilli Powder

Pure · Additive-free · Stone-ground

Bright crimson Bhut Jolokia, sun-dried in Nagaland and stone-ground to a fine powder. Deeply aromatic, fiercely hot — a pinch transforms a curry.

50 g ₹219 Order
100 g ₹429 Order
RUTH UNIQS Naga King Chilli Flakes pouch

Naga King Chilli Flakes

Coarse-ground · Brighter heat

For pasta, pizza, eggs, marinades — the same fierce Bhut Jolokia, but flaked. Fruitier, more vibrant, more visible in the dish. Sprinkle; don't shower.

50 g ₹189 Order
100 g ₹359 Order
RUTH UNIQS Kashmiri Chilli Powder pouch

Kashmiri Chilli Powder

Mild heat · Deep colour

The everyday chilli for rich curries that need colour without fire — gravies, tandoori marinades, biryani. Vibrant, aromatic, balanced.

50 g ₹79 Order
200 g ₹149 Order
RUTH UNIQS Kashmiri Chilli Flakes pouch

Kashmiri Chilli Flakes

Mild · Coarse-ground texture

All the colour and aroma of Kashmiri chilli, in a coarser texture. A gentler finishing flake for tadka, soups, and roasted vegetables.

50 g ₹79 Order
100 g ₹149 Order
RUTH UNIQS Naga King Chilli & Bamboo Shoot Pickle jar

Naga King & Bamboo Shoot Pickle

200 g · Mustard-oil base · Family recipe

Naga heritage in a jar — fermented bamboo shoot with King chilli, mustard oil, garlic and salt. A spoon goes a long way. Try it with rice and dal, or as a marinade.

200 g ₹269 Order
RUTH UNIQS Kashmiri Chilli Pickle jar

Kashmiri Chilli Pickle

200 g · Mustard-oil base · Table-friendly

A milder, daily-driver pickle — Kashmiri chillies in mustard oil with traditional Naga seasoning. Works on the dinner table without overpowering the meal.

100 g ₹149 Order

The Bloom Line Handcrafted floral · gifting · décor

Artisanal arrangements built petal by petal for the moments that matter — anniversaries, weddings, festivals, the desk you want to brighten on a Monday.

Custom designs welcome. Tell us your colours, your budget, the occasion — we'll build it.

White rose bouquet — RUTH UNIQS small bouquet sample

Small Bouquet

Ready-to-gift · approx. 6 stems

Hand-tied seasonal bouquet — perfect for a thank-you, a Sunday lunch table, or a thinking-of-you gesture.

₹300
Order
Cream rose statement bouquet — RUTH UNIQS medium bouquet

Medium Bouquet

Statement bouquet · approx. 12 stems

A fuller bouquet with mixed fillers and a wrap — for birthdays, anniversaries, and the moments that deserve a little more.

₹500
Order
Pink and peach rose flowerpot arrangement — RUTH UNIQS

Flowerpot Arrangement

Decor piece · long-lasting display

A potted arrangement for your living room, mantelpiece or office desk. Beautifully styled and built to last.

₹750
Order
Custom floral event décor arrangements — RUTH UNIQS

Custom Event Décor

Festivals · weddings · receptions

Tabletop arrangements, garlands, backdrops and aisle pieces. Tell us your event and we'll quote a package.

On Request
Enquire

Corporate Gifting

Hampers · branded packaging available

Curated hampers combining Bloom and Spice for client gifting, Diwali, Christmas, conferences and onboarding kits.

From ₹500
Enquire

Festival Combo

Christmas · Hornbill · Diwali · Easter

Limited seasonal sets — a bouquet, a candle, a pickle jar — wrapped together for the festival calendar.

Seasonal
Enquire
&
For Trade Partners

Stock us, gift with us, write about us.

We're actively opening retail accounts in Nagaland and the wider Northeast, building corporate-gifting partnerships for the festive calendar, and welcoming press features on women-led microbusinesses in the region.

01 · WHOLESALE & RETAIL

Stock RUTH UNIQS in your store

For local kirana stores, gourmet retailers, cafés, hotels and gift shops looking to feature handcrafted Naga products with full provenance and FSSAI compliance.

  • Competitive trade pricing on standing orders
  • Custom pack sizes for bulk and HoReCa
  • Co-branded packaging available for select partners
  • Doorstep dispatch from Chumoukedima
Open a trade account
02 · PRESS & FEATURES

For journalists & storytellers

Writing about women entrepreneurs in the Northeast, the MSME ecosystem, regional foods, or the Bhut Jolokia trail? We're happy to share our story, our numbers, and high-resolution images.

  • Founder interviews available in English & Hindi
  • Press kit and image library on request
  • Trade-fair and exhibition schedule shared on enquiry
  • Featured-in & tear-sheet collateral kept on file
Email the press desk
Quick & secure

Pay via UPI or Bharat QR

Already placed your order on WhatsApp? Scan the QR with any UPI app — GPay, PhonePe, Paytm, BHIM — or any Bharat QR–enabled banking app to send payment directly to RUTH UNIQS via Bandhan Bank.

  • UPI ID3385487a@bandhan
  • Account nameRUTH UNIQS
  • BankBandhan Bank
  • AcceptsUPI · RuPay · Visa · Mastercard

After paying, please share the payment screenshot on WhatsApp so we can confirm your order and dispatch promptly.

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Bandhan Bank Bharat QR sticker for RUTH UNIQS — scan to pay via UPI
Scan with any UPI / Bharat QR app
Get in Touch

Tell us what you're looking for.

For bulk orders, custom décor, wholesale or press — fill this in and we'll get back to you at info@ruthuniqs.com within a day.

…or message on WhatsApp We typically reply within a day.
Made in Nagaland

Our King chilli is grown in Naga soil. Our pickles follow our mother's recipe. Our bouquets are tied by hand. Everything ships from a household kitchen in Diphupar, Chumoukedima — never a factory.